Usage · US · Apr 1, 2026

52% of adopting firms use AI in sales and marketing

52%

of adopting firms use AI in sales and marketing

The Census paper lists sales and marketing as the most common business function for AI.

“Among adopting firms, the scope of use remains limited: 57% of users integrate AI in three or fewer business functions, most commonly Sales and Marketing (52%), Strategy and Business Development (45%), and IT (41%).”